Hello… Is Anyone Out there? - Radio Answers the Call

Advertising in a tough economy calls for smart
 solutions. If you’ve never advertised on radio before, or haven’t done so in awhile, now is the time. More than 240 million people listen to the radio each week! Despite the internet and other networking media, the simplicity and convenience of radio is not lost on consumers. People listen to more radio than any other audio source. Radio influences purchasing decisions and the benefits are abundant.

Cost:  

In most cases radio advertising will be less expensive than print or television advertising and can be placed in a time frame where it will have the most impact.

Tapping Into The “Community”:  Radio is an intimate form of advertising. Listeners’ habits make it a daily presence in their life and they develop strong relationships with their favorite stations, identifying with the music and bonding with DJs.

Hit Your Target:  No matter whether you advertise with a news talk or classic rock format, stations know the demographics of their audience. You can efficiently target the right consumer groups, at the right time.

An Everywhere Medium:  Radio advertisements reach people when they are at home, in their car, on the internet and even in public settings.

 Promotions: A radio station can become your partner in success, allowing you to give away promotional items with your name and logo. Appearing live on-air and hosting remotes at your business to drive traffic are both options.

“What radio stations should I advertise on?” “What times should my ad play?” “What should my ads say?”

These are all valid questions and not all radio stations are created equal.  The station selected and times your ad plays are important to the effectiveness of your campaign. All station’s can say they’re #1, but is that with women 35-65 during Mon-Fri 6a-10a?  That won’t work if you’re a sports bar that targets men 18-35 and wants to build business on the weekends.   

Media Design has the software and knowledge to help pick the best station(s) and daypart(s) for your business. We invest the time researching your objectives and target audience demographics to find the best way to get your message out. Best of all, there is no extra cost to you.  We make our money from commissions supplied by the station so you don’t pay any extra and, in most cases less, because of the great rates we are able to negotiate. 

Call our radio guru, Lindsay Carpenter at 904-636-5131 ext 208 and tell her you’re ready to be heard!

Success During a Down Economy

We're not here to tell you about the economy. You know how it's doing.

It's a common reaction to slash advertising spending at times like this. You may think reducing your marketing budget is better than layoffs, but unfortunately, cutting advertising can eventually lead to those layoffs as business continues to drop and prospects dwindle.

Sacrificing long-term marketing objectives because of short-term financial struggles is not the way to weather this storm. Those businesses who continue marketing during difficult times come out ahead of the pack when things turn around. Customers have short-term memories... out of sight, out of mind.

Some rock solid suggestions:

• Promote yourself through the web. If you don't already have a website or could use a refresher, now is the time to make it happen. Drive traffic to your site with e-mail marketing, online advertising, blogs & social network advertising.

• Have a website that nobody knows exists? Search Engine Optimization (S.E.O.) is a must to improve your ranking on the main search engines. It's estimated that there are about 1.5 billion people using the internet.

• Direct Mail is an effective way to market to existing customers and to target potential buyers. Attractive postcards with a well-written message get a good response and are less expensive to mail than a letter.

• Now is a great time to add radio to your media mix. You can take advantage of some great rates and with many formats to choose from, you can deliver your message directly to your target audience.