Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, September 24, 2009

The Bubble Room Restaurant bursts into St. Augustine

After the Bubble Room Restaurant opened it's 2nd location in St. Augustine, FL they contacted us to announce their popping presence in our community.

We've since had the pleasure of tasting their delicious food and outrageously yummy, award-winning desserts in a truly unique and fun atmosphere.

To make an impact we purchased the front cover of the August issue of the St. Augustine Mint Magazine.  This cover highlighted their flare and showcased them being a family friendly restaurant filled with memorabilia from the 30’s, 40’s, and 50’s and their eclectic menu. We also bought a full page ad inside the magazine to advertise an offer too good to pass up!

The Bubble Room Restaurant loved the ad and most importantly, it got results! Their ad created a buzz and brought in a lot of new customers who are sure to share their experience with other locals and tourists.

Stop in to The Bubble Room Restaurant the next time you're in St. Augustine, and tell them Media Design sent you!



Tuesday, June 16, 2009

Success During a Down Economy

We're not here to tell you about the economy. You know how it's doing.

It's a common reaction to slash advertising spending at times like this. You may think reducing your marketing budget is better than layoffs, but unfortunately, cutting advertising can eventually lead to those layoffs as business continues to drop and prospects dwindle.

Sacrificing long-term marketing objectives because of short-term financial struggles is not the way to weather this storm. Those businesses who continue marketing during difficult times come out ahead of the pack when things turn around. Customers have short-term memories... out of sight, out of mind.

Some rock solid suggestions:

Promote yourself through the web. If you don't already have a website or could use a refresher, now is the time to make it happen. Drive traffic to your site with e-mail marketing, online advertising, blogs & social network advertising.

• Have a website that nobody knows exists? Search Engine Optimization (S.E.O.) is a must to improve your ranking on the main search engines. It's estimated that there are about 1.5 billion people using the internet.

• Direct Mail is an effective way to market to existing customers and to target potential buyers. Attractive postcards with a well-written message get a good response and are less expensive to mail than a letter.

• Now is a great time to add radio to your media mix. You can take advantage of some great rates and with many formats to choose from, you can deliver your message directly to your target audience.