You Lose Campaign Targets Teens

Last year, Trauma One Shands Jacksonville hired Media Design to come up with a concept for underage drinking that would grab the attention of teenagers. The "You Lose" poster and die-cut cards Media Design produced were distributed at local high schools and a special event filled with troubled teens. The response was the best they had ever received. The You Tube spoof was an instant winner. The piece was realistic, pretty gross and just graphic enough to hit the message home and make it stick.

Recently Media Design had the opportunity to create a brand new "You Lose" project highlighting the dangers of texting while driving. With teen auto accidents on the rise, Mothers Against Brain Injury teamed up once again with TraumaOne and the Allstate Foundation. Together they are promoting a Teen Driving PSA Contest throughout Northeast Florida high schools. You can see last year's winning PSA from Middleburg High School at First Coast News.

Everyone at Media Design got into the fun of staging an auto accident with major trauma to the head. Special thanks goes out to Alex, our victim. He did a great job acting unconscious and wasn’t afraid of getting bloody.