Thursday, July 23, 2009
Featured Project - Copy Right
Tuesday, July 14, 2009
Hello… Is Anyone Out there? - Radio Answers the Call
Advertising in a tough economy calls for smart
solutions. If you’ve never advertised on radio before, or haven’t done so in awhile, now is the time. More than 240 million people listen to the radio each week! Despite the internet and other networking media, the simplicity and convenience of radio is not lost on consumers. People listen to more radio than any other audio source. Radio influences purchasing decisions and the benefits are abundant.
Cost: In most cases radio advertising will be less expensive than print or television advertising and can be placed in a time frame where it will have the most impact.
Tapping Into The “Community”: Radio is an intimate form of advertising. Listeners’ habits make it a daily presence in their life and they develop strong relationships with their favorite stations, identifying with the music and bonding with DJs.
Hit Your Target: No matter whether you advertise with a news talk or classic rock format, stations know the demographics of their audience. You can efficiently target the right consumer groups, at the right time.
An Everywhere Medium: Radio advertisements reach people when they are at home, in their car, on the internet and even in public settings.
Promotions: A radio station can become your partner in success, allowing you to give away promotional items with your name and logo. Appearing live on-air and hosting remotes at your business to drive traffic are both options.
“What radio stations should I advertise on?” “What times should my ad play?” “What should my ads say?”
These are all valid questions and not all radio stations are created equal. The station selected and times your ad plays are important to the effectiveness of your campaign. All station’s can say they’re #1, but is that with women 35-65 during Mon-Fri 6a-10a? That won’t work if you’re a sports bar that targets men 18-35 and wants to build business on the weekends.
Media Design has the software and knowledge to help pick the best station(s) and daypart(s) for your business. We invest the time researching your objectives and target audience demographics to find the best way to get your message out. Best of all, there is no extra cost to you. We make our money from commissions supplied by the station so you don’t pay any extra and, in most cases less, because of the great rates we are able to negotiate.
Call our radio guru, Lindsay Carpenter at 904-636-5131 ext 208 and tell her you’re ready to be heard!