Media Design and Price William County of Virginia teamed up to tackle the tough pre-teen demographic. Following the Prince William County Department of Fire & Rescue's motto of "Keeping you Safe At Home... At Play... And On the Way!", we targeted key safety concerns where injuries and deaths are occurring among our youth.
Brightly colored pop-art on a modern, grungy background was used for the large poster, bookmark and 12-page activity booklet. This helps attract the tweens and reinforces good safety habits in a fun and interactive way.
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